Dropped at You By the American Gem Commerce Affiliation (AGTA)
Those who look to the jewelry world’s editorial and social media panorama as indicators of developments may acknowledge that every have gotten far more vibrant. Colored gem stones have been a definite section fan favorite inside the U.S.’s longstanding diamond-loving panorama, nevertheless their prominence, have an effect on, and attain are literally snowballing.
Newest changes inside the diamond market have made many customers acutely aware of additional vibrant decisions—Large Three and previous—for his or her jewelry. Evaluation from the newest Jewelry & Engagement Look at from The Knot reveal that gem stones are rising in recognition as center stone choices. Plus, anecdotal evaluation from enterprise sources over the earlier 12 months confirm this rising momentum for color. To be taught how one can capitalize on this burgeoning love of colored gem stones, heed this trio of strategies.
Suggest Color in Engagement Rings. Within the occasion you’ve been reticent to advocate one thing nevertheless a diamond in an engagement ring, that’s your sign to do an about-face now in product sales—advocate color! Die-hard followers and proponents of colored gems have been a small nevertheless vocal section, lobbying for years for the following profile for the colored gemstone class. It’s taken some present instability inside the diamond market to gasoline the popularity of colored gem stones in engagement rings, however it certainly’s an thought whose time has lastly arrived. Sellers reveal that Montana-origin and teal-color sapphires are among the many many most fascinating choices to diamonds as center stones, adopted by a literal rainbow of various pretty gems—from ruby to emerald to spinel and unusual tourmalines.
Promote Color on Social Media. Jewelry consultants and influencers alike have weighed in with many a put up promoting colored stones, and the likes are multiplying. Color excites, fascinates, is deeply non-public, and is a robust driver of emotions that captivates viewers on social media. Colored gem stones are generally as compared with candy with good objective—their colors are joyful, playful, and look okay to nosh on! This attraction is on the spot and perhaps the simplest product sales system because of the pictures do the talking and market themselves. No need for onerous product sales methods by way of color.
Provide Color on the 2025 AGTA GemFair Tucson Current. Within the occasion you’re in a position to make the leap into the deep and diversified pool of colored gem stones, your timing couldn’t be greater. Commerce is on the eve of a really highly effective colored gemstone current on the planet—the 2025 AGTA GemFair Tucson, taking place on the Tucson Convention Center Feb. 3–9, 2025. This 12 months marks the forty third trustworthy organized by the American Gem Commerce Affiliation or AGTA, the jewelry enterprise’s premier sourcing event the place an entire bunch of gem sellers, designers, and completely different AGTA members exhibit and present the most effective top quality free gem stones and accomplished jewelry. These things are sourced and manufactured by corporations that adhere to in all probability probably the most stringent Code of Ethics of any enterprise group, the place every gem is sourced by way of clear and ethical enterprise practices and every explicit individual inside the pipeline has been vetted and fairly compensated.
On no account been to the AGTA GemFair Tucson? Then that’s the 12 months you should not miss! Colored gem stones are taking market share away from diamonds and you can have a stock of free gems to produce customers on the market for vibrant engagement ring decisions. AGTA GemFair Tucson is the simplest place to produce any scale back, measurement, and color of gem, with the peace of ideas equipped by suppliers who uphold AGTA’s rigorous necessities for transparency and ethics.