Snoop’s assortment, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry enterprise.
She primarily based Alex and Ani in 2004, leaving the company in 2020. She primarily based Metal Alchemist, which focuses on unisex, conventional jewelry designs, in 2022.
The Lovechild jewelry will perform timeless, unisex designs, crafted in-house by grasp metalsmiths in Rhode Island, along with Cuban chain bracelets and necklaces.
The jewelry, seen on Snoop Dogg inside the video beneath, is obtainable in diverse metallic decisions, along with sterling silver and sterling silver with 14-karat gold vermeil, with select gadgets that features an “S” clasp as a nod to Snoop Dogg.
“I chosen to name the gathering Lovechild, because of I felt identical to the world is so full of anger and negativity and division. And I do know that I lead with love,” acknowledged Snoop Dogg in a video regarding the assortment.
“I wanted to have a mannequin that will talk to every element of who I am, as far as predominant with love and being a baby at all times. So, I am the lovechild, and this mannequin represents the lovechild.”
The title Lovechild generally is a nod to his upbringing as “a toddler born from actual love that broke the norms,” acknowledged the Metal Alchemist website online.
SEE: Snoop Dogg’s New Jewelry Assortment
Snoop Dogg fashions Cuban hyperlink chain necklaces from his new jewelry mannequin “Lovechild.”
The “Broadus” ring in 14-karat gold vermeil set with white zirconia diamond simulants ($418)
The ring may be accessible in sterling silver with out stones ($188)
Select gadgets perform a specific “S” clasp in honor of Snoop Dogg.
The designer and the music icon have been associated by Larry Jackson of Gamma, a multi-platform, multi-faceted enterprise that works with predominant artists and kinds on duties related to music, films, merchandise, type, and additional.
Jackson was beforehand the worldwide creative director for Apple Music, which he left in 2022 after seven years with the tech giant. He launched Gamma in 2023.
Gamma associated Rafaelian and Snoop Dogg “to introduce a model new regular for jewelry made with integrity,” acknowledged Metal Alchemist.
Rafaelian acknowledged the partnership represents a shared mission to create jewelry that doubles as a provide of empowerment.
“Lovechild is definitely specific to me because of it shows the problems I think about in deeply,” acknowledged Rafaelian.
“When Larry Jackson at Gamma associated Snoop and me, it was pure creative chemistry. We’re each pushed by a dedication to empowering others and creating one factor important. With Lovechild, we’re channeling intention, energy, and legacy into every bit—crafted to be handed down as additional than merely jewelry, nonetheless as a movement of affection and performance.”
Jackson lauded Rafaelian for what she achieved with Alex and Ani, noting that her experience and expertise educated Lovechild’s creation.
“Snoop has truly launched jewelry as a technique to the forefront of in style tradition and hip-hop type for years. Artists creating producers which is likely to be a pure extension of their kind and expression, in in all probability probably the most real strategy, is one factor that will always resonate,” acknowledged Jackson.
The gadgets differ in worth from $68 to $418 and may be discovered for pre-order now on Metal Alchemist’s website online.
Starting Dec. 6, the Lovechild assortment could even be accessible solely at Reeds Jewelers, every on-line and in outlets.